While studying agriculture, we witnessed the heartbreaking paradox: Farmers selling tomatoes at ₹5/kg while city markets sold them at ₹50/kg. The system was broken.
In 2023, we met Rajesh, a small farmer in Karnataka who destroyed his cabbage crop because selling it would cost more than the market price. That moment changed everything.
We built a bridge - cutting 5 middlemen layers to connect farmers directly with buyers. Our first shipment saved 30% waste and increased farmer income by 65%.
Traditional vs. HoGo's Revolutionary Approach
Direct farmer-to-buyer network
Healthy animals with full traceability
Temperature-controlled fresh dairy
Zero-spoilage seafood delivery
Ethical farm-fresh textiles
Beyond Logistics - Building the future of India's supply chains
Making advanced technology affordable and accessible to small-scale farmers across India.
Empowering every farmer with up-to-date market prices to make informed selling decisions.
Positioning rural India at the forefront of agricultural technology and innovation.
We treat farmers as partners, not suppliers.
Drones for crop monitoring, blockchain for traceability.
Pricing models that protect growers during crises.
Scaling sustainably — for people AND profits.
Creating measurable change in rural communities.
Access to bulk buyers and fair deals without middlemen cutting into profits.
Daily fresh produce delivery, hassle-free procurement with quality assurance.
Premium ethically sourced cotton with complete farm-to-fabric transparency.
Consistent supply of fresh products at competitive rates with reliable delivery.
Direct-to-Consumer subscriptions for homes!
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See how produce moves from farm to market
Direct procurement
Quality sorting
Preserve freshness
Optimized routes
Final delivery
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"We won't rest until every stakeholder in India's supply chain thrives from the farmer sweating in the field to the family eating fresh meals."